Shazia Ahmed is a digital marketing strategist with a background in interior design who founded and ran an e-commerce business based in Dubai where she developed the brand’s strategy and managed all its digital marketing operations from end-to-end, including its content management, SEO, social media marketing, email marketing, and paid media campaigns. Before that, she graduated from the University of British Columbia with a B.Sc. Hon. in Biotechnology, and worked for various government and private organizations as a biologist and research assistant in the biotech industry. She completed further studies in Digital Marketing and Social Media and worked as a consultant in Digital Media Strategy prior to Yaqeen.